White Label Foreign Language Local SEO Site Case Study
About Business
French Canadian local business website
Provides appliance repair services in a major city
Challenges
Site wasn't penalized but had very little traffic
Slight over-optimization for main keywords but lacked link authority
Needed to find local keyword opportunities to target
What We Did
Found 43 easy win keywords with 20-1000 monthly searches, focused on high CPC terms
Identified 31 keyword gaps like local areas, appliance brands and unoptimized services
Started link building in 2016 but results dropped off when paused
Switched to a strategic managed SEO campaign in mid 2017
Built natural, branded and exact match anchor text links consistently
Results
Organic traffic and rankings quickly improved and maintained growth
Ahrefs estimates $8000 per month/$96k per year in PPC value from the SEO results
Total SEO investment of only ~$5300 since 2016
