White Label Niche E-commerce SEO Site Case Study
About Business
Online store selling niche products in the $50-$300 price range
Started blog content in Feb 2017 and link building in April 2017
Challenges
Site had very little traffic prior to starting SEO
No previous over-optimization issues
Needed to identify priority keywords to target for products and blog content
What We Did
Found 76 easy win keywords on page 1-3 with $0.60-$2.50 CPC
Collaborated with client to choose priority product names and blog topics
Focused link building on easy wins, homepage, and product pages
Published 4X1000 word blog posts per month targeting high-volume keywords
Internally linked from ranking blog posts to product pages
Results
Traffic started improving as soon as SEO work began
Long-form blog posts are now ranking and bringing in more traffic
Seeing potential for massive traffic gains as Google "unlocks the floodgates"
Ranking content makes link acquisition easier to accelerate results
