White Label Pet Niche Site SEO Case Study
About Business
Pet niche website registered in late 2013.
Significant amount of pages but wasn't getting much traffic
Challenges
Site had no penalties but never ranked on page 1 for target keywords
Lacked quality backlinks to boost rankings
Had keywords ranking in top 100 but not in top 10 where majority of traffic is
What We Did
Conducted an "Easy Wins Analysis" to identify 1001 keywords ranking on page 2-3
Performed a Competitive Gap Analysis to find 103 valuable keywords the site wasn't targeting
Built contextual guest post links with exact match anchors for easy win keywords
Created link building campaigns using partial match, branded and naked anchor text
Published new blog posts targeting informational and money keywords based on analysis
Results
Within 3 months, easy win keywords reached page 1 and traffic exploded
Site is now set up to dominate the niche with more potential to unlock
